Normal. But it is either a sign of a battery getting old, being very discharged, or is the wrong capacity
for example: (everstart 16 AH 210cca(only the first time its ever used

)) After that its just not going to
Manual actually specifies 19ah
I found that with a battery that drops too low while cranking the first time and that will not recover to a high enough charging voltage quick enough will trigger the warning.
I saw it on mine every run but never again after it was running for a bit.
Oh and that hard start is directly related to spark and the battery being too low of voltage !!
mine will not fire below 10.5V which is actually 10.9 because there is a drop in the wiring between the battery and mpem.
But anyways. What you would see is it cranking and sounding like its cranking over fast enough and sounds great but just won't fire.
Add another battery to raise the voltage and cranking amps and it starts on the first barely touch of the start button!!
Just keep that in mind. The thing will trick you. oh and if it doesn't start and you pull the plugs out to check for fire, guess what, you don't have any drag on the starter anymore so your going to have enough voltage to give it fire. That would lead you to believe everything is good and that's the trick