When starting cold, pull the choke fully out, and i like to give it full throttle (sucks more fuel). It should fire up in about 5 seconds cranking. no more than 10 secs. As soon as it starts to fire, let go of the choke and give it little revs (1/8-1/4 throttle). If it starts to die, pull the choke out briefly. If it doesn't start after 10 seconds of cranking, wait 30 seconds, then hold the throttle wide open and no choke. Crank again and it should cough and sputter to life.
However, with your situation, it may be wise to give it about half throttle and crank for 5 seconds first. If it coughs, or sputters, then it confirms a flooding issue while sitting. If nothing, pull the choke. If you smell fuel, then you are super flooded, might as well take the plugs out and put some old ones in (I always keep an old spare in my tool kit, you never know when you need them)